I Chun Lee is responsible for developing strategic business recommendations on applying customer insights to address marketing and business challenges.  I Chun develops research approaches and analyzes consumer behavior by searching marketing and emerging social media data for purposes of understanding consumer needs and discovering new business opportunities.  As a Market Research Analyst, I Chun explores applications of social media and online marketing tools for purposes of enhancing brand equity and facilitating the Internet marketing communications.

I Chun is a post-MBA student at Krannert School of Management of Purdue University, with the concentration in marketing.  She received her bachelor’s degree in MIS from San Jose State University in CA. I Chun has two years of experience in sales and marketing in the computer hardware industry. I Chun is currently looking for job opportunities in the San Francisco Bay area that can utilize her marketing knowledge, IT skills and multicultural, Chinese/American background. I Chun just started studying how social media can be effectively used in a marketing practice.